Anna Rüttger: Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla [PDF]

Seminar paper from the year 2017 in the subject Business economics – Offline Marketing and Online Marketing, grade: 1, 0, University of Applied Sciences Essen, language: English, abstract: This paper will focus on the Tesla’s international marketing activities in order to find out why the company is considered to be different. Moreover, the objective of this assignment is to find out if and how Tesla is establishing confidence among its potential customers. In this work, the focus will be on Tesla’s vehicles as this is the company’s main product. Certainly, in some parts of this paper other products will also be mentioned to convey a comprehensive understanding of the company’s activities.