Published in 1991, the first edition of Forecasting and
Management of Technology was one of the leading handful of
books to deal with the topic of forecasting of technology and
technology management as this discipline was emerging. The
new, revised edition of this book will build on this knowledge in
the context of business organizations that now place a greater
emphasis on technology to stay on the cutting edge of
development. The scope of this edition has broadened to
include management of technology content that is relevant to now to
executives in organizations while updating and strengthening the
technology forecasting and analysis content that the first edition
is reputed for.
Updated by the original author team, plus new author Scott
Cunningham, the book takes into account what the authors see as the
innovations to technology management in the last 17 years: the
Internet; the greater focus on group decision-making including
process management and mechanism design; and desktop software that
has transformed the analytical capabilities of technology
managers. Included in this book will be 5 case studies from
various industries that show how technology management is applied
in the real world.
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