Reach your customers with the latest Facebook marketing
strategies
Facebook Marketing All-in-One For Dummies, 3rd
Edition is a detailed resource for businesses, brands, and
people who are interested in promoting themselves, their goods, and
their services on Facebook. Fully updated to cover new Facebook
features, this new Third Edition includes guidance on Graph
Search, the updated News Feed design, cover photo rules,
advertising changes, updated mobile apps, and more. Examples and
case studies illustrate best practices, and the book provides
step-by-step guidance on creating a successful Facebook marketing
campaign, from setting up a fan page to analyzing results.
Facebook is considered the most fully-engaged social media
platform for most marketers. With more than a billion users who
comment over 3.2 billion times per day, Facebook provides a ready
and willing customer base to businesses savvy enough to take
advantage. Facebook Marketing All-in-One For Dummies,
3rd Edition walks you through the creation of a
customized fan page, and guides you through interacting with fans
and building a community around your brand. The book explains
Facebook applications and Facebook advertising, and shows you how
to make Facebook come alive.
* Learn how to claim your presence on Facebook
* Build pages to engage, retain, and sell to customers
* Discover advanced Facebook marketing tactics
* Find out why measuring, monitoring, and analyzing are
important
Create and curate engaging content, including photos, video,
contests, and more, and watch your fan base grow. Social media
marketing is a major force in the success of a business, and
Facebook is at the forefront of it all. Facebook Marketing
All-in-One For Dummies, 3rd Edition provides the
guidance and information you need to get in there and claim your
space.
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